Per BI
A study revealed that creators made the most profits from Instagram reels sponsored content
4/28/2023
A recent study that surveyed 500 creators, analyzing thousands of posts, found that Instagram reels were the most profitable way for them to make money. It was found that for businesses with a follower count of over 750,000, influencers could earn $7,030 per post.
Later, a social-media-management platform released a report which showed how much influencers could earn from Instagram Reels. Monique Thomas, the editorial-content-marketing manager of Late, gave a statement to Insider regarding the difference between TikTok and Instagram.
Thomas: "TikTok is really good for the initial stage of growing your platform and getting a lot of eyes on your content... When you want to monetize, you might start thinking about Instagram."
The survey was conducted on December 2022 and included an analysis of 31,000 social posts stretching 500 creators globally. The study found that the majority of respondents were female, and overall, 74% of the participants were part-time creators.
Instagram also had the highest monetization for creators compared to other platforms. 84.2% of participants said they were paid for Instagram posts, 63.8% said they were paid for Instagram reels, and only 27.4% said they were paid for a TikTok post.
In March, it was also reported that the average sponsorship rate for Instagram increased by around $1,500 from 2021 to 2022. However, in 2021, creators would get an average of $3,652 for sponsorship posts, but in 2022, they were able to earn $5,077.
Instagram sponsorship prices increased by 39% from 2021 to 2022.
In February, it was noted that Meta was testing out paid verification for Instagram and Facebook. The paid verifications would cost $11.99 monthly on the web and $14.99 monthly on mobile.
This comes as Twitter was pushing its paid subscriptions, where users can charge for subscribers to have access to exclusive content. During that time, Zuckerberg said the new feature would increase "authenticity" and "security."
See flow at unusualwhales.com/flow.
Other News:
- Instagram's average sponsorship rate increased by around $1,500 from 2021 to 2022
- META testing paid verification for Instagram and Facebook
Resources:
Trump has told Walmart, $WMT, to 'eat the tariffs' instead of raising prices
5/17/2025 11:59 PMMoody’s downgrades US credit rating to Aa1 from Aaa
5/17/2025 4:55 AMYouTube, GOOGL, viewers will start seeing ads after ‘peak’ moments in videos
5/16/2025 7:55 PMCEOs say that just a fraction of AI initiatives are actually delivering the return on investment they expected
5/16/2025 7:51 PM
Stay Updated
Subscribe to our newsletter for the latest financial insights and news.
+With Unusual Whales
Get the best broker for options trading and earn Unusual Whales discounted! in cash with an eligible account deposit at tastytrade. Get an Unusual Whales bonus when you deposit $2000. Offer expires 3/31/25. Certain restrictions, terms and conditions apply.
Unusual Whales does not confirm the information's truthfulness or accuracy of the associated references, data, and cannot verify any of the information. Any content on this site or related pages are not intended to provide legal, tax, investment or insurance advice. Unusual Whales Inc. is not registered as a securities broker-dealer or an investment adviser with the U.S. Securities and Exchange Commission, the Financial Industry Regulatory Authority (“FINRA”) or any state securities regulatory authority. Nothing on Unusual Whales should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Unusual Whales or any third party. Options, investing, trading is risky, and losses are more expected than profits. Please do own research before investing. Please only subscribe after reading our full terms and understanding options and the market, and the inherent risks of trading. It is highly recommended not to trade on this, or any, information from Unusual Whales. Markets are risky, and you will likely lose some or all of your capital. Please check our terms for full details.
Any content on this site or related pages are not intended to provide legal, tax, investment or insurance advice. Unusual Whales Inc. is not registered as a securities broker-dealer or an investment adviser with the U.S. Securities and Exchange Commission, the Financial Industry Regulatory Authority (“FINRA”) or any state securities regulatory authority. Nothing on Unusual Whales should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Unusual Whales or any third party. Certain investment planning tools available on Unusual Whales may provide general investment education based on your input. You are solely responsible for determining whether any investment, investment strategy, security or related transaction is appropriate for you based on your personal investment objectives, financial circumstances and risk tolerance. You should consult your legal or tax professional regarding your specific situation. See terms for more information.