The Blubber

Per News Week

A survey by YouGove determined to find out what were the top ten most popular beers in America from Q2 2022 until Q2 2023. Within that timeframe, they found out that survey answers showed that Bud Light was no longer on the list.

This came as competitor brands started taking a larger share of the beer market. However, the report notes that the "proportion of Americans who 'liked' Bud Light hasn't changed."

This meant that while Bud Light's figures remained the same, other beer brands started catching up, resulting in Bud Light losing more of its market share. This came from the 1,468 Americans that participated in the national survey by YouGov from April until the end of June.

The survey found that Guinness, Corona, and Heineken became the top beers of 2023, all three with over 50% approval ratings.

In April, the owner of Bud Light, Anheuser-Busch, decided to pause its marketing efforts in order for the company to reevaluate its influencer partnerships. During that time, the company maintained that nobody at the senior level knew about the ongoing partnerships.

Toward the end of May, it was reported that Anheuser-Busch lost $15.7 billion in market value since its April Bud Light ad with Dylan Mulvaney.

See flow at unusualwhales.com/flow.

Other News:

• Bud Light owner Anheuser-Busch is reportedly pausing its marketing efforts and reevaluating its influencer partnerships
• Anheuser-Busch lost $15.7 billion in market value since the Bud Light ad in April

Resources:

News Week