Ferrari’s Buyers Are Getting Younger, Says CEO
The average Ferrari buyer is getting younger, according to CEO Benedetto Vigna. Today, 40% of new Ferrari owners are under 40, a significant jump from 30% just 18 months ago.
Ferrari car buyers are getting younger, with the CEO saying 40% of new clients are now under 40
3/25/2025
The Italian luxury sports car brand has long been known for its exclusive, limited production strategy, ensuring its vehicles remain highly coveted. As founder Enzo Ferrari famously said, the company will "always deliver one less car than the market demands." Currently, the waitlist for a new Ferrari exceeds two years.
Ferrari’s First Electric Model Arrives in October
Ferrari’s shift toward a younger customer base coincides with the launch of its first fully electric vehicle (EV) this October.
The Italian-built EV is one of six new models Ferrari plans to release this year, including:
- A traditional sports car
- A hybrid gas-electric version
- A fully electric model
Vigna noted that Ferrari buyers are now divided into two camps: those who refuse to buy an electric Ferrari and those who will only purchase an EV.
Ferrari’s Stock Performance
Shares of Ferrari (RACE) have climbed 5% over the past year, currently trading at $449.23 per share.
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