The Blubber

Ferrari announced Thursday that it will raise prices by up to 10% on select models beginning April 1, in response to the newly imposed 25% U.S. auto tariffs — potentially adding as much as $50,000 to the cost of a typical Ferrari.

The luxury automaker, based in Maranello, Italy, stated that prices will remain unchanged for vehicles imported to the U.S. before April 2. Following that date, the company said that the “commercial terms” for three of its model lines — the Ferrari 296, SF90, and Roma — will stay the same.

However, several of Ferrari’s more sought-after models, including the Purosangue SUV, the 12Cilindri, and the ultra-rare F80, will see price hikes of up to 10%.

For example, the Purosangue — which starts around $430,000 — will rise by approximately $43,000. The F80, priced at over $3.5 million, will see an increase exceeding $350,000.

President Donald Trump announced the new 25% tariff on Wednesday, targeting all vehicles not manufactured in the United States. Ferrari builds all of its cars at its Maranello headquarters.

In 2024, Ferrari produced 13,752 vehicles and is on track to unveil its first all-electric model in October.

It remains to be seen how the tariffs will impact Ferrari’s sales. The brand’s cars already have waitlists stretching over a year, and most buyers are affluent enough to absorb the additional costs without hesitation.

Despite the tariff-related uncertainty, Ferrari reaffirmed its financial targets for 2025, though it acknowledged there could be a “potential risk of 50 basis points on profitability percentage margins.”

In a recent interview with CNBC, Ferrari CEO Benedetto Vigna said that while most Ferrari customers are wealthy, the company is cautious about how much of the tariff costs it passes on.

“When we look at the client, we consider that these people, to buy a Ferrari, they have to work,” Vigna said. “We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.”