Tinder, $MTCH, is testing user interest in a new $500 monthly subscription plan.
The news initially came from Bloomberg.
It stated: Tinder was testing a $500 monthly plan, which Match also confirmed but declined to provide details.
it is unclear what services it would provide.
Previously, Hinge itself, owned by Match, has stated it will try a premium service as well.
“We like subscription monetization opportunities with Hinge — with the Hinge user base. As with any big changes to tiers, we’ll continue to optimize the offering throughout 2023,” Match CEO Bernard Kim said during the call.
Match’s flagship app Tinder leads the company in terms of revenue, per TechCrunch.
Tinder, MTCH, is testing user interest in a new $500 monthly subscription plan
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