Trump Media, DJT, announces $2.5 billion deal to create a Bitcoin treasury

Trump Media has announced that it will use proceeds from a new funding round to establish a Bitcoin treasury—marking one of the largest Bitcoin-related investments by a publicly traded company. This move finalizes the company’s previously disclosed special acquisition fund and represents a key step in its broader growth strategy, which includes potential mergers, acquisitions, and other efforts to expand its footprint in the so-called "America First" economic space.

Devin Nunes, CEO and Chairman of Trump Media, said, “We see Bitcoin as a leading symbol of financial liberty, and we’re incorporating it into our asset base as a strategic resource. This marks our first acquisition of a major asset and will support the company in protecting itself from financial discrimination and de-platforming—a challenge many American individuals and companies face today. The investment also aligns with our broader vision to integrate cryptocurrency into subscription models, utility tokens, and other innovations across platforms like Truth Social and Truth+.”

The company raised $2.5 billion through the offering—approximately $1.5 billion in common stock priced at the last market value, and $1.0 billion in convertible notes with a 35% premium conversion price. This positions Bitcoin on Trump Media’s balance sheet alongside $759 million in existing cash, cash equivalents, and short-term investments as of the end of Q1 2025.

Yorkville Securities, LLC and Clear Street LLC served as co-lead placement agents, with BTIG, LLC and Cohen & Company Capital Markets participating as co-placement agents. Cantor Fitzgerald & Co. acted as the financial advisor. Legal counsel was provided by Nelson Mullins Riley & Scarborough LLP for Trump Media and by Reed Smith LLP for the placement agents.

Custody of the company's Bitcoin assets will be handled by Crypto.com and Anchorage Digital.

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