The Blubber

Per Business Insider

TikTok's popularity has threatened other social media companies like Meta and Alphabet, which resulted in them integrating their own versions of scroll-down vertical videos. YouTube Shorts is one of them, which recently surpassed 50 billion daily views.

The swipe-up content approach has proven effective for companies like TikTok, which has gained mass popularity despite scrutiny from the government. There were reports that TikTok had spied on Forbes journalists, resulting in the company firing four employees.

Recently, TikTok has been under much scrutiny from the US as its senate has voted to ban the app from all government-issued phones. The decision was made unanimously, and now, all government devices cannot download TikTok.

While TikTok is suffering from scrutiny, other companies like YouTube are taking advantage of the situation with YouTube Shorts. The Shorts are Alphabet's answer to TikTok, and just recently, the platform announced that it would be helping Shorts creators generate revenue.

One problem that many TikTok creators felt was that they could not monetize their videos that much on the app. This allowed YouTube Shorts as they announce that they would let creators make ad revenue from Shorts videos starting Feb 1 through the YouTube Partner Program.

This incentive was designed to attract more creators to the app to generate even more content for Shorts. The new record numbers will also give companies more incentives to advertise on YouTube Shorts.

Philipp Schindler, the chief business officer of Google, gave a statement about YouTube, sharing how it would be a place where creators can actually make a living out of producing different types of content.

Schindler: "(YouTube is) the only destination where creators can produce all forms of content across multiple formats, across multiple screens, and really, with multiple ways to make a living."

While other apps have released creator funds, YouTube wants users to generate income directly from the Shorts ad revenue.

See flow at unusualwhales.com/flow.

Other News:

• TikTok has reportedly spied on Forbes journalists
• US Senate has voted to ban TikTok from all government-issued phones

Resources:

Business Insider