Bullish, as it pertains to the markets, is the view that investment positions, or the market in general, will go higher. An investor can be bullish on an individual stock, bond, sector, commodity, or market as a whole.

Bullish, as it pertains to the Unusual Whales platform, may be used in several different contexts.

Bullish Premium is premium derived from ask-side calls or bid-side puts for a respective ticker. The opposite is bearish premium, which is derived from ask-side puts and bid-side calls. Bearish + Bullish premium = the total premium. 

A call transaction will have a Bullish emoji if it has taken place at or closer to the Ask side (nothing more nothing less!).

A put transaction will have a Bullish emoji if it has taken place at or closer to the Bid side (nothing more nothing less!).