U.S. President Donald Trump’s media company, Trump Media and Technology Group (TMTG), is planning to launch a series of exchange-traded funds (ETFs), including one that tracks the price of bitcoin (BTC), according to an announcement on Thursday.
Trump’s Trump Media and Technology Group is going to launch a Bitcoin Plus ETF
2/6/2025
The company’s ETF lineup—three funds so far—will be launched under the Truth.Fi brand. The bitcoin-focused fund will be called the Truth.Fi Bitcoin Plus ETF. The other two funds are the Truth.Fi Made in America ETF and the Truth.Fi Energy Independence ETF.
TMTG plans to roll out the products this year, though no specific timeline was provided. The U.S. Securities and Exchange Commission (SEC) will review and approve the ETFs once they are officially filed. Trump appointed Paul Atkins as the new SEC chair after Gary Gensler left the position following Trump’s inauguration in January.
“We want to offer investors opportunities to support American energy, manufacturing, and companies that provide real alternatives to the woke funds and debanking issues seen across the market,” said Devin Nunes, CEO and Chairman of TMTG. “We’re also looking at unique strategies involving bitcoin.”
Charles Schwab will act as the custodian for the funds, while New Jersey-based Yorkville Advisors will serve as the investment adviser.
Several spot bitcoin ETFs launched in January 2024 and attracted billions in capital from both retail and institutional investors. BlackRock’s iShares Bitcoin Trust (IBIT) quickly became the most successful ETF launch in U.S. history, accumulating over $52.3 billion in assets during its first year due to high inflows and a sharp rise in bitcoin’s price.
According to Eric Balchunas, Bloomberg Intelligence’s senior ETF analyst, TMTG’s bitcoin ETF is unlikely to reach the same level of success as IBIT but still holds symbolic importance.
“Even with Trump’s brand, these ETFs will likely be tiny compared to IBIT and FBTC,” Balchunas wrote on X. “But their launch still contributes to the broader mainstream acceptance of bitcoin, and that matters.”
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