24% of Americans are scrapping plans to make a major purchase like a home or car due to tariffs

Nearly a quarter of Americans—24%—are scrapping plans to make significant purchases like a home or car due to President Trump’s latest tariff measures, according to a new report from real estate firm Redfin. Another 32% say they’re putting those big-ticket purchases on hold.

These findings come from a Redfin-commissioned survey conducted by Ipsos between April 10 and 14, 2025. The poll surveyed 1,004 U.S. adults and is considered nationally representative.

In early April, President Trump introduced sweeping new tariffs, including a blanket 10% tariff on imports from all countries and a steep 145% tariff on goods from China. Though plans for even higher tariffs have been temporarily shelved, the current policies have stirred up financial markets and sparked concerns among economists about rising prices, weakening consumer confidence, and the risk of a recession.

While a small share of respondents (9%) said they’re accelerating plans to make a major purchase, and 8% said they’ve already moved up their timeline, the overwhelming trend is one of hesitation or withdrawal.

The data also reveals stark political divides. Among Democrats, 36% report canceling a large purchase and 43% are postponing one. Among Republicans, those figures fall to 15% and 21%, respectively.

The impact of the tariffs is already being felt in the housing sector. Mortgage rates have become more volatile, and rising construction costs are expected as imported materials grow more expensive.

Economic uncertainty and the added cost burden are also weighing on demand. Many prospective buyers are rethinking their budgets, and about 20% say they plan to sell stocks to help with a down payment—though recent market declines triggered by tariff news could make that strategy less viable.

tastytrade logo+
Get the best broker for options trading and earn Unusual Whales discounted! in cash with an eligible account deposit at tastytrade. Get an Unusual Whales bonus when you deposit $2000. Offer expires 3/31/25. Certain restrictions, terms and conditions apply.
Unusual Whales does not confirm the information's truthfulness or accuracy of the associated references, data, and cannot verify any of the information. Any content on this site or related pages are not intended to provide legal, tax, investment or insurance advice. Unusual Whales Inc. is not registered as a securities broker-dealer or an investment adviser with the U.S. Securities and Exchange Commission, the Financial Industry Regulatory Authority (“FINRA”) or any state securities regulatory authority. Nothing on Unusual Whales should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Unusual Whales or any third party. Options, investing, trading is risky, and losses are more expected than profits. Please do own research before investing. Please only subscribe after reading our full terms and understanding options and the market, and the inherent risks of trading. It is highly recommended not to trade on this, or any, information from Unusual Whales. Markets are risky, and you will likely lose some or all of your capital. Please check our terms for full details.
Any content on this site or related pages are not intended to provide legal, tax, investment or insurance advice. Unusual Whales Inc. is not registered as a securities broker-dealer or an investment adviser with the U.S. Securities and Exchange Commission, the Financial Industry Regulatory Authority (“FINRA”) or any state securities regulatory authority. Nothing on Unusual Whales should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by Unusual Whales or any third party. Certain investment planning tools available on Unusual Whales may provide general investment education based on your input. You are solely responsible for determining whether any investment, investment strategy, security or related transaction is appropriate for you based on your personal investment objectives, financial circumstances and risk tolerance. You should consult your legal or tax professional regarding your specific situation. See terms for more information.