Per Business Insider

The FTC files a lawsuit against Amazon for reportedly making it harder for customers to get Prime Video, tricking them into buying the more expensive Prime membership. This resulted in customers paying $14.99 monthly for Prime membership instead of the intended $8.99 monthly to watch and rent shows and movies.

The complaint argues that Amazon made it harder for customers to purchase Prime Video, which led them to subscribe to the more expensive Prime membership.

"Capitalizing on some consumers' inability to appreciate the difference between 'Prime' and 'Prime Video,' the Prime Video enrollment process fails to clarify Amazon will enroll them in Prime rather than the less expensive Prime Video, on both desktop and mobile platforms... This causes some consumers to enroll in Prime, rather than Prime Video, unknowingly."

An Amazon spokesperson addressed the complaints, detailing how customers love Prime and how they continue to listen to customer feedback.

"The truth is that customers love Prime, and by design we make it clear and simple for customers to both sign up for or cancel their Prime membership,

Recently, Amazon paid a $25 million settlement for a complaint regarding how 30,000 of its employees accessed customer recordings from Alexa from Aug 2018 to Sept 2019.

In April, it was reported that Amazon tried to get customers to return fewer online orders by charging fees.

See flow at unusualwhales.com/flow.

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