Gilead Sciences' Kite Unit to Pause Advertising on Twitter as It Monitors How Community Standards Change

11/8/2022

Per Reuters

Gilead Sciences Inc said its Kite unit is pausing advertising on Twitter. The decision comes after Elon Musk's $44 billion acquisition of the social media platform.

Gilead said it was monitoring its advertising expenses and is waiting to understand better how community standards and content moderation will be handled under the new Twitter.

The decision by Gilead comes after General Motors, and General Mills have also paused advertising on the platform. Other companies that have paused advertising include Oreo maker Mondelez International Inc and Pfizer.

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