The Blubber

Nike is set to raise prices on a broad range of footwear, apparel, and equipment as early as this week, according to information obtained by CNBC, as the retail sector prepares for the financial impact of incoming tariffs.

Adult apparel and equipment will see increases ranging from $2 to $10, while footwear priced between $100 and $150 will rise by $5, and shoes priced above $150 will go up by $10, according to a person familiar with the matter.

The new pricing is expected to take effect by June 1, though customers may begin noticing the changes on store shelves before then. The increases will apply to a significant portion of Nike’s product lineup, though many items will remain at their current prices.

Children’s products and items priced under $100 will not be affected by the hikes, as the company aims to avoid placing additional financial strain on families—particularly during the back-to-school shopping season.

Nike’s Air Force 1 sneakers will remain priced at $115.

“It’s a shoe that people in the workplace wear,” the source said. “It’s comfortable, accessible.”

Jordan brand apparel and accessories will be spared from the increases, though prices on Jordan sneakers will go up.

In a statement, Nike said it “regularly evaluates our business and makes pricing adjustments as part of our seasonal planning.” The company did not specifically cite tariffs as a reason for the decision.

Price adjustments are routine in the retail industry, but the footwear sector has been hit especially hard by new tariffs introduced by President Donald Trump. Roughly 50% of Nike’s footwear is produced in China and Vietnam, countries subject to new U.S. duties. Chinese imports now face a 30% tariff, while goods from Vietnam are currently taxed at 10%, after Trump temporarily reduced the rate from 46% in early April.

With profit margins under pressure, Nike is using price hikes to offset the financial hit from tariffs. The company has already been dealing with sluggish profitability due to discounting, which it has used to clear excess inventory during a slow-moving turnaround.

The price increases will reflect Nike’s MSRP — the prices consumers see on Nike’s own website and in its retail stores. Nike has also notified wholesale partners of the adjustments, though how the increases will be implemented at third-party retailers like Dick’s Sporting Goods and Foot Locker remains unclear.