Netflix, $NFLX, has announced the cities planned for its in-person experience venues

Netflix, $NFLX, has announced the cities planned for its in-person experience venues.

Netflix has announced the first two cities for its expansive new in-person experience venues, set to open in 2025.

These venues, known as Netflix Houses, are not quite theme parks but will feature a wide array of shopping outlets, eateries, and experiential activities tied to the streamer’s major franchises like “Bridgerton,” “Stranger Things,” and “Squid Game.” The first locations will open next year in King of Prussia, Pa., and Dallas.

The venues will occupy former department store locations at the King of Prussia Mall (at 180 North Gulph Road) and at the Galleria Dallas (13350 Dallas Parkway), each spanning more than 100,000 square feet.

Netflix House locations will build on previous pop-up live experiences the company has staged for “Bridgerton,” “Money Heist,” “Stranger Things,” “Squid Game,” and Netflix Bites. They are designed to “create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round,” the company said.

Initially, Netflix does not view these permanent retail destinations as a major new business segment. Instead, the goal is for them to serve as marketing vehicles that invite fan engagement, supporting the core subscription-streaming business.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s chief marketing officer, in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

Outside each Netflix House, you’ll see sculptures and a mural mash-up of characters from popular Netflix titles. Inside, you might waltz with your partner to an orchestral cover of a Taylor Swift song on a replica of the “Bridgerton” set and then walk around the corner to compete in the Glass Bridge challenge from “Squid Game.” Visitors can visit a restaurant with food inspired by Netflix shows from around the world and then browse a store with merchandise like the “Hellfire Club” T-shirt from “Stranger Things.”

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