Pringles has teamed up with Crocs, $CROX, for an ankle holster for your potato chips.
Pringles and Crocs have joined forces for a limited edition shoe collection, featuring some styles with a built-in snack can holder.
Crocs announced a new shoe collection in collaboration with Pringles, the snack brand owned by Kellogg's.
Matias Infante, Crocs' vice president of global brand partnerships and energy, said in a joint statement, "This partnership seamlessly combines the flavor-packed world of Pringles with the iconic comfort DNA of Crocs." He added, "We're thrilled to partner with the team at Pringles to come up with new and innovative ways to ignite our communities and excite our fans."
This collaboration goes beyond the ordinary. Crocs has tailored their shoes to cater to the basic needs of Pringles fans and chip enthusiasts everywhere.
The new collection targets those who can't go without a reliable bag of chips whether they're on the go or at home. Alongside three limited-edition Pringles-inspired shoe designs, Crocs is also releasing a variety of Pringles-themed Jibbitz charms to help wearers embrace their inner Mr. Pringles.
One of the three shoe designs includes the Pringles x Crocs Classic Crush Boot, which will be available in Pringles red with a stacked heel.
According to a statement from both companies, the boots will feature a "first-of-its-kind custom holster to store a grab-and-go Pringles can so fashionistas and snackers alike can carry their favorite crisps on their favorite shoes."
Another design in the collection is the Pringles x Crocs Classic Clogs, a variation of Crocs' classic shoe with a suitable mustache strap. Customers can choose from four mix-and-match colors for the clogs, each representing one of Pringles' most beloved flavors.
Finally, Crocs will also offer the Pringles x Crocs Classic Slides, available in a black-and-white Mr. P design as a nod to the chip company's iconic logo.
But that's not all. The first customers to purchase the U.S. boots will receive the new Crocs-inspired Pringles flavor, Pringles Croc-Tail Party. Conveniently, customers can fit their Pringles bags into their boot's chip compartment.
"Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Mauricio Jenkins, US marketing lead for Pringles. "We brought the flavor of this vibrant partnership to life — literally, with Pringles Croc-Tail Party — and with a collection that allows fans to express their taste in snacks and fashion."
Starting on Tuesday, April 16th at noon ET, fans of Crocs and Pringles can purchase items from this exciting footwear collaboration, with prices starting as low as $20. While the shoes are available for purchase internationally, the chips are only available to customers based in the US.
