Per Forbes

While investing used to be very different with different age groups, things are shifting even more as a survey found that 10% moore Gen Z consumers looked to TikTok for financial advise instead of the traditional financial advisors.

A Vericast survey found that specifically only 24% of Gen Zers looked to financial advisors for financial advice, while 34% of them looked to TikTok. Another survey also found how the majority of aged 14 to 18 year olds actually followed TikTok financial influencers or finfluencers.

Specifically, a survey by the Current Account Switch Service, found that 58% of participants aged 14 to 18 years old followed financial influencers on TikTok.

Here are some of the most popular TikTok finfluencers.

Erika Kullberg - 9 million followers - corporate lawyer
Mark Tilbury - 7.2 million followers - entrepreneur
Brandon Schlichter - 3.4 million followers - entrepreneur
Duke Alexander Moore - 3.4 million followers - certified tax advisor

Recently, it was also found out that Gen Z workers are placing more into their 401k or similar plans compared to the suggested percentage. Gen Zers placed 20% of their annual salary into this plan, higher than the 15% suggested by Fidelity.

It was also discovered that 80% of Gen Z Americans started investing before reaching 21 years old per FINRA.

See flow at unusualwhales.com/flow.

Other News:

Resources:

Forbes