Elon Musk recently celebrated the success of his rebranded social media site, X, which has achieved its highest user numbers to date. This announcement comes at a time when rival Mark Zuckerberg is facing challenges in maintaining interest in his "Twitter-killer" app.

Last fall, Musk acquired the app, previously known as Twitter, for a staggering $44 billion. On Friday, he shared a graph that showcased X's impressive growth, reporting a total of 541,562,214 monthly users in July.

Musk highlighted the removal of a significant number of bots as a contributing factor to the platform's current success. The issue of bots was a significant concern during the acquisition process, and since taking ownership, Musk has addressed the problem, leading to a more accurate representation of genuine user engagement.

Interestingly, the previous administration had used a different metric, "monetizable daily active users," to assess user numbers, raising questions about the platform's performance. However, under Musk's leadership, X appears to be thriving, attracting a substantial and authentic user base.