YouTube introduced a new ad format called Peak Points during its Upfront presentation on Wednesday in New York.
YouTube, GOOGL, viewers will start seeing ads after ‘peak’ moments in videos
5/16/2025
The feature uses Google’s Gemini AI to scan YouTube videos and pinpoint the moments with the highest viewer engagement or strongest emotional impact. Ads are then placed directly after these high-impact segments.
The idea is to capture users’ attention when they’re most absorbed in the content—an approach similar to emotion-based targeting, where ads are strategically timed to align with the viewer’s emotional state. The thinking is that emotionally heightened moments make ads more memorable.
Still, not all viewers may welcome the interruption, especially if an ad cuts into a particularly moving or intense part of a video. For some, these well-timed placements might feel disruptive rather than effective.
Separately, YouTube also rolled out a new ad option designed with user experience in mind—a shoppable product feed embedded in ads, allowing viewers to browse and buy items without leaving the video.
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