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Implied Volatility
Implied Volatility, commonly referred to as IV, is best described as the options market's expectation of a likely move in a security's price over a period of time.
News and rumors alone are enough to effect the IV of a security and its options. Known events, such as an earnings call or an investor day, also have an effect on IV.
IV is a forward looking value and is not based on historical activity.
(All else remaining equal) Higher implied volatility will result in higher options premiums, whereas lower implied volatility will resulted in lower options premiums. Certain equities are more prone to volatility than others.