The Blubber

Google, $GOOGL, likely to layoff 30,000 employees post new AI innovation

The proposed reorganization is poised to have a significant impact on Google's advertising sales division, where the company is exploring the advantages of integrating AI to enhance operational efficiency.

The incorporation of AI in this sector has the potential to bring about substantial changes within Google. The report underscores the transformative influence of AI on revenue generation from digital advertising, possibly reducing the reliance on human involvement in these functions.

Google's exploration of AI extends beyond advertising sales to include its customer support service. The integration of AI in customer support is anticipated to directly influence the human-centric aspects of the company's operations. This strategic shift aligns with Google's previous instances of downsizing earlier in the year, garnering attention and scrutiny.

Acknowledging the ongoing changes, Google CEO Sundar Pichai recognized the necessity for realigning the business. He emphasized the challenges presented by the evolving landscape and the associated costs, including job cuts.

It's worth noting that Google had previously implemented workforce reductions, affecting approximately 12,000 employees. Pichai deemed this move essential for the company's adaptability and its ability to invest in emerging areas amid a transformative global environment.