The Blubber

Per Fox Business

Bud Light is far from its spot as the number one top-selling beer in the US. Now, Modelo, a Mexican beer, records its second consecutive month as the top-selling beer in the US for May and June.

Despite that, Bud Light remains the top-selling beer when it comes to sales dollars. This was on the basis of its volume on a year-to-date basis. This came as Modelo Especial saw an 11.4% dollar sales increase and a 5.7% volume increase in the last week of July 1.

Bump Williams, the Bump Williams Consulting CEO, gave a statement to Fox Business regarding Bud Light's performance.

Williams: "If Bud Light continues its double-digit declines for the balance of 2023 and Modelo Especial continues to grow at 10% or greater for the balance of the calendar year, then it’s probable that Modelo Especial surpasses Bud Light as the No. 1 selling beer in America on a calendar basis,"

In May, it was reported that Bud Light said that the drop in US sales after a backlash toward the brand was equivalent to 1% of the company's global volumes.

In April, it was reported that Anheuser-Busch would be pausing its marketing efforts as it reevaluates its influencer partnerships.

See flow at unusualwhales.com/flow.

Other News:

• Bud Light, $BUD, has said that the drop in US sales after a backlash toward the brand is about equivalent to 1% of the company’s global volumes
• Bud Light owner Anheuser-Busch is reportedly pausing its marketing efforts and reevaluating its influencer partnerships

Resources:

Fox Business