Per New Scientist
New Report Says Only 1.6% of People Saying They Will Leave Twitter Will Actually Leave
12/30/2022
Elon Musk's $44 billion acquisition of Twitter was met with both praise and criticism with some users threatening to leave the social platform and only a few actually leaving. A new report says that just 1.6% of people that say they'll leave will actually do.
A report by New Scientist found out that out of the 140,000 Twitter users that said they would move to Mastodon, an alternative to the social platform, only 1.6% of them actually do leave.
The research was conducted by observing the moves of users that used the hashtag #ByeByeTwitter to see how many of them actually left the social platform, per NBC News. In a Dec 5 article by Business Insider, 90,000 users added their Mastodon account names to their Twitter bios.
A Dec 2 report by Dewey Square shared different statistics on how other social media platforms grew in just the span of a few months. These numbers were correlated to Musk's takeover of the social platform.
Here are the other social platforms that increased in users:
- Mastodon - Received 2.2 million new users since the takeover of Elon Musk. The platform grew to over 7.8 million during the time of the report.
- Tumblr - Saw a 29% increase in users as people started to promote Twitter alternatives. iOS downloads increased by 62% the week after Musk's acquisition.
- Discord - Saw a 17% increase in users.
- Post - Claimed to increase by 350,000 members waiting to get access, with 67,000 new users creating accounts.
The research of the Dewey Square Group was conducted by Dewey Digital, its media arm, with Tim Chambers as its principal and project lead. Chambers shared his curiosity about Twitter users' actions and whether they did push through with their exodus.
Chambers: "When I saw the recent events occurring with Elon Musk's purchase and the sort of chaos ensuing on Twitter, it was really important for us to be able to see if people are leaving, where are they going?"
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