The Blubber

Chinese online marketplace Temu and fast-fashion brand Shein will raise prices next week as President Donald Trump’s broad tariffs and new restrictions on low-value imports increase costs for companies known for offering low prices.

In nearly identical notices sent to customers this week, both companies said price hikes will begin on April 25 and urged shoppers to make purchases “now at today’s rates.”

Shein and Temu—retailers of a wide range of goods, from toys to electronics—have experienced rapid growth in the U.S., partly due to the “de minimis” exemption, which allowed goods under $800 to enter duty-free. This helped the companies keep prices low.

That business advantage is now under pressure following a recent executive order signed by Trump that will close the loophole starting May 2.

“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025,” both companies said in their statements.

Currently, Shein lists dresses on its website ranging from $6 to $91, while Temu offers dresses priced from $2.48 up to $210.

Both companies did not immediately respond to Reuters’ requests for further comment.