The Blubber

Victoria’s Secret says it will no longer prioritizing "wokeness over sexiness" after sales drop, per NYP.

Victoria's Secret has witnessed a substantial decline in revenue since it departed from its "hyper-sexualized" image, as described by a recent BusinessOfFashion.com article. To address this decline, the brand is endeavoring to rekindle its sense of "sexiness," as noted in a piece published by Cathaleen Chen, also featured on CNN on Tuesday.

Despite favorable reviews from online critics for the brand's efforts to promote inclusivity, such as featuring LGBTQ pro women's soccer player Megan Rapinoe and a transgender woman as spokesmodels while discontinuing its famous "Angels" supermodels, these changes did not translate into increased sales.

By the numbers, Victoria's Secret's projected revenue for 2023 stands at $6.2 billion, representing a 5% drop from the previous year and an even more significant decline from 2020 when revenue reached $7.5 billion.

The decrease in sales coincided with the company's shift towards a predominantly female board of directors.

In 2021, Megan Rapinoe criticized the brand's previous image, characterizing it as "really harmful," with a "patriarchal, sexist" message that shaped the concept of sexiness and clothing through a male perspective and what men desired. She also noted that it was primarily targeted at younger women at the time